MPL Fantasy Pro

Shipped during IPL 2022 as MPL’s most ambitious 0→1 fantasy innovation: a live team-trading system that enabled users to trade fantasy teams mid-match. I played a key role in shaping the experience end-to-end from early wireframes to visual delivery while collaborating across design, engineering, and QA to launch the most differentiated feature of the season. Outcome was 5% uplift in engagement and additional 2.4% revenue per match.

Date:

2024

Client:

Untitled Edition

Role:

Creative direction

Imagery

Photography

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