Did 0→1 for a new player-card-based fantasy system. Designed, tested, and shipped core UX and final UI under high ambiguity with rapid iteration. Balanced gamification, education, and monetization through a clean, mobile-first design approach that scaled across drops, fantasy, and crafting flows.

Shipped during IPL 2022 as MPL’s most ambitious 0→1 fantasy innovation: a live team-trading system that enabled users to trade fantasy teams mid-match. I played a key role in shaping the experience end-to-end — from early wireframes to visual delivery — while collaborating across design, engineering, and QA to launch the most differentiated feature of the season. Outcome was 5% uplift in engagement and additional 2.4% revenue per match.

AirWatch by Atlys delivers live flight tracking, gate and terminal updates, predictive delay alerts, and comprehensive aircraft insights in one intuitive app. Designed in 2 days to showcase a seamless, visually rich flight-tracking experience.